Website Portfolio

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We originally tested this page with a more sophisticated layout but in order to try and improve click through rate I redesigned it with a very simple, linear flow. Although this looks poor, the aim is to more accurately meet the customers thought process and to simplify their eye-flow down the page.

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Once the customer reaches the second page they arrive on the application for with our standard questions. This design is much less cluttered than the old designs and simplifies eye-flow by only using a single column.

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As usual page 3 is the final mandatory page. After collecting the DPA we can process the customers loan enquiry - subsequent pages help us process it more easily but are not needed.

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This design has the same questions as previous application forms (shown here in full) although this page breaks down the normal long page into a series of shorter chunks. This will be measured against the standard one page approach but currently not enough data has been collected.