Website Portfolio > Single column debtbusterloans.com landing page (9)
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front page.png
We originally tested this page with a more sophisticated layout but in order to try and improve click through rate I redesigned it with a very simple, linear flow. Although this looks poor, the aim is to more accurately meet the customers thought process and to simplify their eye-flow down the page.
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page 1.png
Once the customer reaches the second page they arrive on the application for with our standard questions. This design is much less cluttered than the old designs and simplifies eye-flow by only using a single column.
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page 3.png
As usual page 3 is the final mandatory page. After collecting the DPA we can process the customers loan enquiry - subsequent pages help us process it more easily but are not needed.
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page 4.png
This design has the same questions as previous application forms (shown here in full) although this page breaks down the normal long page into a series of shorter chunks. This will be measured against the standard one page approach but currently not enough data has been collected.
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