Website Portfolio > debtbusterloans.com (2)
Debtbuster loans is the companies largest brand and the new site replaced a very old version produced by an agency that was not working effectively for the business. The design is deliberately unsophisticated, in order to engage the target audience. I built this site from a design provided by our creative team. The site went live May 2006.
http://www.debtbusterloans.com
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homepage
The Debtbuster loans homepage aims to provide some basic information to the user but mainly to enhance our credibility through customer testimonials and examples and to direct people to the application page. The design is very unsophisticated, but this is deliberate.
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application form
Unlike many of the companies application forms this page is used for traffic arriving at the site through natural search and as such provides standard navigation. The application form was the first time I built the back-end code to integrate with our loans system. This requires building and XML document and sending it to a custom server application.