Website Portfolio > centralcapitalcommercial.com (5)
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homepage
The homepage is designed to try and reinforce the credibility of a new brand and to allow people to navigate to the application form. It suffers like many of the pages in this site of too little content to justify the amount of copy in the left column. This was done to reduce the visibility of the "wealth warning" legals on the left.
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application
The application form was the landing page for a PPC campaign and had to maximise conversion rate. To do this the page layout was modified to put the application form in the prime location, with supporting information on the right. With hindsight not enough time was spent on the actual form elements, although the CTE was reasonably good - the enquiries were of a poor quality.
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contact us
A fairly standard contact us page, implements the standard page design.
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customer examples
One of the more copy-heavy pages in the site, including real customer examples to try and enhance the credibility of a new brand.
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loan rates
Another example of the standard design, this time explaining the service we provide.